Jiqing Gou

Noble Research Institute

At Noble, we believe the health of soil, plants, animals and humans is one and indivisible. We believe in rebuilding healthy soils and helping producers maintain a strong bottom line. Through these two actions, we can transform degraded grazing lands across the United States, benefiting the environment and society as a whole. Our focus is to help farmers and ranchers apply regenerative ranching principles to the nation's 654 million grazing lands. This monumental undertaking requires thousands of producers across the U.S. to overcome significant barriers and change their current practices to work with nature, not against it.