Jitesh Doshi

KeepCup

KeepCup started as a solution to a problem. Despite millions of disposable cups being sent to landfill every minute, there was no practical alternative. Existing reusable cups were too large to fit under the group heads of the espresso machine and were, at best, utilitarian in appearance. With no options available to resell, we saw the opportunity to design and make our own. KeepCup designed and manufactured the world's first barista standard reusable cup. Our mission is to encourage the use of reusable cups. We do this with great products, but also by delivering a positive global campaign that strives to make a difference to how people think about convenience culture. We want to create a global brand and to be one of the brands that kick started the demise of the disposable. Almost ten years and more than eight million KeepCup converts later, billions of disposable cups have been diverted from landfill. KeepCups are now sold in 65 countries around the world. KeepCup has offices and production hubs in Australia, the UK and US and is supported by 25 global distribution partners. We're a proud founding B Corp and member of 1% For the Planet. Many small acts make a phenomenal difference.