Joan Christensen

DestiMetrics

DestiMetrics, now part of the Inntopia family, provides comprehensive market intelligence for the destination leisure travel industry. DestiMetrics' family of research tools is based on a unique, industry-wide cooperative network of participating lodging properties, which report current and advanced reservation data via DestiMetrics' web portal, whereupon data is aggregated and a series of reports is generated. DestiMetrics' standardized industry metrics feature unique, forward-looking indicators and have become a vital tool for tracking major economic, business and consumer trends. DestiMetrics tracks advance reservation occupancy and revenue so businesses can compare their performance to historical and competitive data sets at the property-specific level, as part of an aggregate in a resort-wide view and when viewed all together in an industry-wide view.