Joao Pellanda

Itch

We're Itch. We're here to send pests packing and keep pets healthy, happy and always full of beans (not literally though, imagine the guffs). With the help of talented vets and pet-loving experts, we've created a range of smart products to keep fur balls in tip-top shape. From meals to treats, worms to fleas, and guts to teeth, we've got all you need to keep your pet fit and healthy today and tomorrow. Here's a throwback to how we started. Itch was co-founded in July 2019 by experienced pet supply retailers Jonny and Adam Gould (co-founders of Monster Pet Supplies), direct-to-consumer entrepreneur James Cox (co-founder of Simba), and expert marketer Charlotte Harper (ex-CMO at Zoopla). Itch has quickly grown to become a notable name in the pet health and wellbeing world. With research by Mintel showing that the UK pet care market is set to reach £2.1BN by 2023, Itch is in the purr-fect position to take a sizeable bite out of the market.