Joe Dagher

ASDA'A BCW

ASDA'A was founded in 2000 as an independent agency by Sunil John, who continues to lead in the agency's 21st year. In 2008, WPP acquired a majority-stake in the firm. ASDA'A became an integral part of the Burson-Marsteller global network. After the merger of Cohn & Wolfe and Burson-Marsteller, ASDA'A Burson-Marsteller is now asda'a bcw. Today, the Agency employs nearly 200 professionals across eight wholly-owned offices and nine affiliates in 15 Middle East & North Africa (MENA) countries. The Agency now serves more than 100 retained clients in the region and is the leading PR consultancy in MENA.