Joko Heryanto

The Chief Marketing Officer Institute

As the executives most responsible for leading their organizations to higher degrees of market orientation and customer intimacy, Chief Marketing Officers face challenges distinct to their role. Despite the uniqueness of the CMO role, researchers are only beginning to lend insight into the organizational impact and the complexity of this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Institute is dedicated to serving as the premier resource for researchers and practitioners interested in the role and leadership challenges facing the CMO and other marketing executives.