Jon Stokes

Acumen - Smart Revenue Management

Acumen was founded in 2006 by Nick Ryan and Matt Wills, two ex-PepsiCo execs, tired of the lack of effective tools for making pricing and investment decisions. Since the beginning, we've been helping leading FMCGs make smarter decisions across pricing, promotions and mix through our proprietary software and consulting solutions. Our clients include 12 out of the top 20 FMCG businesses worldwide. Unlike pure software providers in this space, we provide consulting and change management support across the pillars of revenue management. We develop long term relationships, partnering with our clients on their revenue management journey (many of our clients have been with us for 5+ years!). Most of our consultants have FMCG or retail backgrounds so are grounded in the reality of your business and what's achievable with customers across different channels. Acumen are big on people - we are a close-knit team of smart, passionate individuals who you'll enjoy working with! If you're a manufacturer of consumer brands looking for solutions across pricing, trade terms, promotions or mix, please get in touch.