Joseph Cyprowski

Projex IMC

Today, the industrial buying process is very much a digital journey. In fact, recent surveys show that a clear majority (68%) of industrial buyers prefer to conduct their own product research, and 43% prefer to buy with no sales rep involvement at all. From initial search to company qualification, product/service comparisons and — in many cases — the purchase of selected offerings, most of the industrial buying process now involves some form of ecommerce. Industrial ecommerce typically integrates conventional sales and marketing techniques with digital sales and marketing, product management and online transaction capabilities to achieve comprehensive competitive advantages. These advantages include: • Reduced customer acquisition costs • Strengthening of existing sales channels • Development of new sales channels and new markets • A reduction in order processing and logistics costs • Improved responsiveness to customer inquiries • Improved after-sale support Our industrial ecommerce solutions include an industrial ecommerce platform built on WordPress and WooCommerce, a full range of development services and ongoing support … providing an unparalleled value for small and mid-size manufacturers!