Joseph Massey

DigitalBeef

DigitalBeef is an information tracking and data banking company for the beef cattle industry. The goal is simple - to track data from birth to slaughter and to provide the data in a meaningful way to all the end users throughout the cattle industry. One of the main goals is to develop processes that require little actual inputting of data manually, but rather to use the many automated tools available to actually record, process and bank data, such as EID animal tag readers and electric scale programs. The actual transfer of data would be done through the internet and data-banked in servers which have direct linkage to the internet. Data is the driving force behind all business decisions, and the cattle industry is primed for a consolidated effort that would help each cattle producer track his beef cattle performance data and to obtain it in meaningful concise reports.