Josephine Ariaso

Greenfield Marketers One

Greenfield Development Corporation, or Greenfield for brevity, has become a moving force in the real estate industry, owing to its long history in real estate development, ranging from infrastructure, residential, industrial and recreational projects. Founded in 1971, Greenfield began as a landholding company, with vast tracts of land in its portfolio. With more than 23-hectares of prime commercial property in Mandaluyong situated within the 110-hectare industrial quadrangle, Greenfield's modest beginnings at commercial development began with what was then known as EDSA Crossing. In 1998, Greenfield ventured into another commercial center in the growth center of Santa Rosa with the development of Paseo Commercial Center. Greenfield also delved into residential developments, with Hillsborough Subdivision Muntinlupa City in 1988, Southwoods Residences, Carmona in 1994, Lexington Garden Village, Pasig City opened in 1997, San Antonio Heights and San Rafael Estates in Sto. Tomas, Batangas in 1998, and the 600-hectare Maunong property now known as Ayala Greenfield Estates developed in the year 1999. Leisure developments as a natural adjunct to any high-end residential development was also a segment that Greenfield entered into for the Ayala Greenfield Golf Leisure Club in Ayala Greenfield Estates in 2005. Greenfield has always endeavored to create value for its developments, and it ensured that its properties were unlocked via major infrastructure development and interchanges. With its vast landholdings in the south, it initially opened the Mamplasan exit in 1991, Cabuyao exit in 1992, Southwoods exit in 1994 and the ABI-Greenfield interchange in 2006. In 1998, it developed the Greenfield Auto Park (GAP), the catalyst for the development of the 300-hectare mixed-use Greenfield City Development. As a company, it is committed to providing world class Philippine communities to its customers whether in its residential, retail, office or industrial developments