Joy Tsang

The IN Group (NZ)

The In Group is New Zealand's leading brand activation agency. We create consumer brand experience campaigns that drive sales. Our services include in store tastings and demonstrations, brand activations and contactless product sampling. We have access to over 5000 unique locations which execute campaigns under our direction. Sites include hair salons, business lunchrooms, mums' playgroups, sports clubs, dog groomers, waiting rooms and many more. To activate your brands with one-on-one engagements we directly employ over 200 brand ambassadors - all handpicked and sales trained to maximise your grocery / supermarket product demonstration campaign, experiential activity or event. Our solutions are innovative and designed to get the best results for your brands. See our case studies. The In Group has a full distribution centre and logistics manager to ensure your campaigns are executed efficiently and cost effectively.