Joyce Kaplan

Long's Jewelers

Thomas Long, a Massachusetts native, opened his Boston-based jewelry business in 1878. It was the beginning of New England's love affair with Long's. Since then, Long's has become the foundation of Boston's luxury jewelry and timepiece market. A family-owned and operated business, Long's now has five stores throughout Massachusetts & New Hampshire. Long's carries the finest collection of jewelry and watches from world-renowned manufacturers that include Rolex, David Yurman, Cartier, Mikimoto, Roberto Coin, Omega, John Hardy, Breitling, and TAG Heuer. Long's also specializes in diamonds, engagement rings and rare precious gemstones for all budgets . Long's also focuses on corporate gifts to suit every business need. Long's is a proud member of the American Gem Society, the official award supplier of the Boston Marathon, and an avid supporter of many charities. Long's takes enormous pride in celebrating the biggest moments in their customers' lives. While Long's has changed over the past 140 years, the philosophy of the company remains true to its heritage: offer only the highest quality product and service at the best possible value. For more information, visit www.longsjewelers.com.