Joydeep Mukherjee

Baidyanath Group

Baidyanath founded in 1917, is a manufacturer of approximately 700 Ayurvedic products and formulations. We have five modern factories where scientific methods are used and hygienic conditions are observed to maintain quality. Baidyanath publishes a number of books on Ayurveda, some of which are used as textbooks in Ayurvedic Colleges. "Ayurved Sar Sangrah" a publication containing formulations of Ayurvedic products, is part of the pharmacopeia, recognized by the Government of India, under the First Schedule of Indian Drug and Cosmetic Act, 1940. For encouraging research & development, a quarter of a million rupees is awarded every year for the best work on Ayurveda. We also run an Ayurvedic College, some Charitable Hospitals and Dispensaries throughout India. Nitya Naturals Private Limited is a private labeling/ third-party /contract manufacturing company as well as the export division of Baidyanath Ayurveda. In the year 2004 with the view to the emerging export opportunity, our fire band director and his team developed a range of dietary supplements specifically for the U.S. market to be sold as O.T.C. products. That range was launched in the U.S. by Nitya Naturals under the brand name Age Ayurveda. Age Ayurveda range consists of Dietary Supplements and cosmetics. Dietary Supplements: While fully utilizing the traditional and clinical experience of several thousand years of herbal practice. Two ranges of dietary supplements were developed. Formulations : As traditional systems use very complex formulas with a variety of ingredients, our approach has been to make formulations with a small group of essential herbs. Pure Herbs: Our second range consists of single-ingredient products only. Packing: All the packing are either tablets or capsules. We use V caps in are capsules. Which are approved by the American Vegetarian Society and Kosher certified.