Julian Morrow

Morrow + Lorraine

Our work is defined by a sensitive yet aspirational approach: our inventiveness, judgement and tactical awareness appeals to clients who seek boldness, ingenuity and imagination without sacrificing the practical demands of cost, deadline and delivery. We believe our clients share our view that excellence in architecture requires a profound respect for the past, an acute awareness of the present, and the ability to anticipate the demands of the future. As a London practice we frequently work on constrained, urban sites; often in conservation areas or within the curtilage of listed buildings. In every case our aim is to complement and enhance the existing condition; to consider not just our site but the wider context and our civic responsibilities. We appreciate, and never ignore, the economic, social and financial pressures which drive construction. Effective and open communication is an essential part of the architectural design process and is exceptionally important to our practice. We strive to stay at the forefront of 3D visualization and production information technology to aid and enhance collaboration between all parties. This rapport encourages an open-minded and varied approach to design, resulting in work which is consistent in quality, but not uniform in style. Buildings can be exuberant or restrained, colourful or quiet. They represent our creative interpretations of the objectives, values and aspirations of our clients. We design for a sustainable future, whether reusing existing buildings or making new architecture. Our aim is to create buildings that respect the environment, the needs of our clients and the wellbeing of occupants. The Morrow + Lorraine studio is a tight-knit team of talented people drawn from leading universities and top practices. Our low turnover of staff is testimony to the long-term commitment of the practice to our most precious asset.