Kaitlyn Michalak

Keen Decision Systems

Keen Decision Systems is a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry's first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you've spent, pivot based on your goals, and predict the best path to get there. We provide the only next-generation marketing mix that unifies all marketing channels to calculate the full financial contribution for each channel and builds scenarios that specify the optimal investment level by channel by week. Founded in 2010, and based out of North Carolina's Research Triangle Park, Keen has completed two rounds of funding over the last two years and has been listed on Inc. 5000's Fastest-Growing Private Companies in America for the last four years. We were also recognized on the 2022 list of Best Places to Work by the Triangle Business Journal. Keen manages $2 billion in marketing for major brands under Church & Dwight, Johnson & Johnson, COTY, Liquid Death and Smithfield Foods, among others. Connect with Keen at: keends.com Subscribe to Keen's Youtube: https://www.youtube.com/channel/UCjJr3zfmxIKFOHsdEJYvn0A Follow Keen on Instagram: https://www.instagram.com/keendecisionsystems/ Follow Keen on Twitter: https://twitter.com/keen_decisions