Kamal Gupta

Codec

Codec is a cultural intelligence platform. Our unique technology will help your brand generate insights to unlock Community Capital - a new type of cultural value, defined by and shared with communities - that is integral to brand growth. These insights can be deployed across your entire marketing workflow to inform brand strategy, content creation, media activation and more, putting cultural intelligence at the heart of brand-building. We work with leading brands within Adidas, Unilever, Mars Wrigley, Diageo and more to unlock, track and grow their communities and give them the cultural edge to create and activate emotionally-resonant content that supercharges growth. Our platform has been recognised as the Best Artificial Intelligence Product in Marketing (Cognition X) and one of the fifty most disruptive businesses in the UK (Real Business).