Karen Olson

Spectrum Marketing Companies

Spectrum Marketing Companies is a nationally recognized direct marketing company with a 29-year history of driving superior results for its clients. Located in Manchester New Hampshire, Spectrum works with over 4,000 clients with over 70% of its business conducted outside of its local market. Client segments include; retail, non-profit, education, health & fitness, furniture, political, healthcare, automotive, powersports, hardware, entertainment, dental & orthodontic, and home services. Franchises, buying groups and chain stores are also a key area of strategic focus. The company differentiates itself by delivering direct mail centric solutions wrapped in digital technologies that provide enhanced campaign performance, tracking and attribution. Direct mail as an industry has experienced a resurgence in recent years to the point that the DMA (Data & Marketing Associations) has stated its response levels are at, "the highest in recorded history". These strategies are further supported with additional services that offer coordinated point-of-purchase materials, signage and printed collateral that deliver a complete omni-channel marketing experience for its clients and the consumers they engage with. Spectrum believes in being data-driven in all aspects of its approach including; its planning methodologies, campaign execution and post campaign analysis. Our focus is on RESULTS and delivering our clients cost-effective marketing solutions that offer superior performance that can be constantly evolved over time based on the tools we deploy in our process. Spectrum's mission is to provide our clients with a superior return on investment for every marketing dollar spent.