Karthikeyan Rajagopal

Heads Up For Tails

At Heads Up For Tails, we believe pets are family and family deserves only the best. 15 years ago, we embarked on a journey to help families raise healthier and happier pets. Today our home-grown business has rapidly grown to become India's first and most trusted pet care brand with a strong community of over a million pet parents. As pet parents ourselves, we want to help every pet parent and their pet meet all their needs through our innovative products and services. We make your pet parenting journey easier with our 73 stores and 46 spas that span across 12 cities. And through our strong online presence on our website and major marketplaces. Our products are thoughtfully designed and curated to suit the different needs of every pet. Our team of pet experts have created 5000+ pet products and 100+ India-first pet products and continue to strive towards innovation. We have been awarded with Most Admired D2C Brand of the Year - Leisure (2022) at India D2C Summit Awards, Most Promising Pet Brand of the Year (2021) at Indian Pet Industry Award, Brand Of The Year (2020 and 2019) at Animalis Edition World Branding Awards and more over the years. But we believe our true reward are the 1 million+ trusted customers we have partnered with throughout their pet parenting journey. At HUFT, we envision a more compassionate world for animals. This thought marked the beginning of the Heads Up For Tails Foundation. Our grassroots initiatives such as feeding drives, adoption and reflective collar drives are a small effort towards leaving the world a little bit kinder than we found it. Today, Heads Up For Tails Foundation is an ever-growing community promoting awareness on animal care and supporting welfare initiatives.