Katherine Adam

Brand Magic

Imagine a tool that not only pays for itself, but also generates qualified leads and passive income.A tool that gives your customers clarity and confidence in their branding decisions, even if they have no idea what branding is. Here's the truth. Quite often business owners think their brand is their logo. But you know different. You know that branding is more than a nice colour palette and a fancy graphic. It's a connection, a psychological link between a business and it's consumer. It's about messaging and reputation. It's a personality. A business with its own personality. A brand personality. The problem is, as creatives we can see this gap, but our customers can't. Sometimes it can be really hard to demonstrate the inconsistencies in our clients branding. And it can be really difficult when our clients don't know what personality or archetype their brand has, or should have. The flow on effect is a client who can't see the overall vision for their branding decisions and therefore the value of our services. We want to help with that.