Kathleen Rosario

BBDO Guerrero

BBDO Guerrero was the first Philippine agency ever to be ranked among the world's top 50 agencies in the "Gunn Report", a global ranking of creative agencies. And the agency won the nation's first ever CyberLion at the Cannes Lion Festival. Its tourism campaign "It's more fun in the Philippines" was also judged 3rd best in the world and 1st in Asia in the global WARC report. This agency, established in 1998, is part of the Omnicom Group of Companies. BBDO Worldwide, the most awarded network at Cannes over the years, is a full-service marketing communications network operating across all channels through 287 offices in 79 countries, with regional hubs in New York, Miami, Paris, Singapore, and Sydney. It is internationally recognized for integrated communications solutions, with powerful and persuasive content created across a variety of media and touch points.  Proximity is a division at BBDO Guerrero that specializes in digital - website development, social, mobile app development, data analytics and direct marketing – with a thrust to bring brands closer to customers and customers closer to brands by enabling more personal conversations. Flare Manila is its in-house video production unit set-up to provide low-cost online content for brands. And DesignWorks is its in-house design group that specializes in bespoke projects that cover everything from packaging to brand identity, fashion concepts to event design. BBDO Guerrero is strong in delivering effective integrated campaigns, and as equally strong individually with its single-discipline offers – strategic planning consultancy, advertising, digital communications, design, video production. BBDO prides itself on creating "ideas that people talk about"​ through compelling content that cuts across all media platforms. Its philosophy is "The Work. The Work. The Work." – effective creativity of the output is the only thing that matters.