Katia Rouhana

E-Darat

E-Darat is a company of Chedid Capital, a leading investment group in the insurance and reinsurance. The group, operates in 45 countries across Europe, the Middle East, Africa, and most recently Pakistan and the South East of the Indian continent via its Beirut, Casablanca, Jeddah, Doha, Dubai, Khobar, Limassol, London, Port Louis, Riyadh and Sharjah offices. Its subsidiary, Chedid Re, a Lloyd's official broker, is among the 20 largest reinsurance brokers in the world. Since we incepted E-DARAT in 2019, our vision for the platform evolved around the same challenges and opportunities companies and mainly SMEs around the world faced. How can we simplify complex technology for our business and our people? How can we make it accessible in leveling the playing field for SMEs? How can we empower transparent and accountable HR operations? Today, SMEs face considerable pressure to keep pace with technology in favor of their bottom line and employee satisfaction. Through E-DARAT, our technology helps them manage people efficiently and, in turn, grow effectively. Simply put, our goal is to simplify today's people management for tomorrow's businesses. We believe that people remain the driving force behind businesses. And businesses can and should yield the power of technology at the service of people, not at their expense, so they can focus on what they do best: create, innovate, and shape the future.