Keith Salmon

ArrowShade is Pomo One Marketing Inc.

ArrowShade is Pomo One Marketing, a wholly owned economic development arm and sovereign enterprise of the Habematolel Pomo of Upper Lake, California. As a federally recognized Indian Nation, the Tribe is uniquely positioned to support and engage in online consumer financial services. The United States Congress has recognized tribal governments as states with regard to consumer financial services in the Dodd Frank Act. Further, the Tribe has exercised its own sovereign authority by adopting its own stringent set of licensing laws and regulations, which it enforces. Under this framework, ArrowShade offers the unrivaled ability to operate within a unique environment and is governed by robust tribal regulatory bodies. These operations reflect the Tribe's commitment to self-determination and its efforts toward economic self-sufficiency. Because of this business, the Tribe has transformed its own economic outlook and also instilled hope amongst consumers with otherwise limited financial options in their most critical time of financial need. Why limit yourself? Take a sovereign approach and embrace what's next.