Keith Shackleton

Sporting News

One of America's most iconic sports brands, The Sporting News was founded in 1886 as a weekly U.S. newspaper. Later transitioning to a magazine, it became the dominant sports publication, acquiring nicknames like "The Nation's Oldest & Finest Sports Paper" and "The Bible of Baseball." Sporting News is now a dynamic, global digital publisher offering a trusted perspective across multiple sports and topics all over the world. It features localized editions in the U.S., Canada, Australia and Japan with many more territories and languages on the near horizon. Trusted and relatable; insightful and imaginative; timeless and crafted: Sporting News' independence and credibility, along with its resilience amidst an ever-changing media landscape, makes it a leading multimedia destination for fans. That same approach creates a perfect partner for leagues and broadcasters/OTT to grow a qualified, engaged audience against their properties as well as deliver creative messaging for local and global advertisers. Today, Sporting News is the official digital destination of the NBA across APAC, a premium publishing partner of DAZN, ESPN and Kayo, and the brand over 30 million users trust for their sports content every month.