Keng Chua

Serba Wangi

Serba Wangi started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business. Our business covers an extensive scale of activities ranging from milling, processing, packaging to distribution of various rice and rice products under flagship brand JATI – produced by Serba Wangi Sdn Bhd. Compelling products that have been associated with the JATI brand come in the form of various renowned household names like ecoBrown's, Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi, Fres-Harves and Jati Signature.