Kerri-Ann Watson

Tracer

Tracer accelerates Brand Success for the world's most-loved brands, including four of the top five most valuable global businesses. In today's landscape of highly sophisticated digital threats and hyper-competition, the stakes have never been higher for businesses to identify risks and opportunities across the evolving digital universe. The Tracer Platform mitigates digital brand misuse to preserve authentic customer interactions and uncovers new categories of dynamic market insights to fuel better business decisions. Applying advanced human-in-the-loop AI approaches to continuously analyze data across thousands of global Web2 and Web3 digital sources, the Tracer Platform yields rapid infringement detection with market-leading accuracy and faster time to enforcement.