Kerry Long

The Bicester Collection

The Bicester Collection is a story of how we transformed ourselves from a real estate company into one of the world's most inventive retailers, creating experiences that delight almost 40 million guests every year. Each of the 11 Villages in the Collection was created with its own narrative reflected in its design and architecture, making them a Collection of unique destinations, located in Europe and China's most important luxury and fashion markets. Bicester Village ∙ La Roca Village ∙ Las Rozas Village ∙ La Vallee Village ∙ Maasmechelen Village ∙ Fidenza Village ∙ Wertheim Village ∙ Ingolstadt Village ∙ Kildare Village ∙ Shanghai Village ∙ Suzhou Village Each Village is home to a distinctive curation of international fashion and lifestyle brands, together with celebrated designers unique to the respective regions. Our guests come from all over the world. They seek out originality, unparalleled levels of service, an emotional connection and most importantly, fun. Its a story of entrepreneurial spirit. We never stand still. That's why and how we achieve DOUBLE DIGIT GROWTH year on year. Our 'secret sauce'? Four different perspectives working together to deliver the magic; real estate, retail, hospitality and curation of experience. When we combine the sense of place, the product, the guest services and the emotional connections, we deliver our brand promise: To offer something extraordinary every day to our guests, our brand partners and our colleagues. Its a story of a family. Ours is made up of 1,200 colleagues of over 45 nationalities with diverse backgrounds, ages, experience and leadership styles. Our infectious enthusiasm and the fact that every colleague is an entrepreneur at heart is in our DNA and forms the foundation of our culture, which values invention, innovation and risk taking. Its a story of extraordinary people doing extraordinary things.