Kerry O'Callaghan

Corporate Brand Consulting

At Corporate Brand Consulting we support companies (and their agency / consultancy partners) who want to transform their corporate brand, from the inside out, to drive sustainable business growth. We believe that a strong corporate brand is an essential foundation for a strong corporate reputation and this in turn can reduce risk, reduce costs and increase profit and thereby directly improve shareholder return. We use our proven 3 step model to deliver : CLARIFY – what company stands for - differentiated company purpose, values, visual identity, employer brand and culture UNIFY- employees around it – bring to life across all employee touchpoints both through HR and Internal Comms programmes and employer brand initiatives and through more practical aspects such as site branding and consistent use of VI across all content. Ultimately creating employee brand ambassadors who will share content on their personal social networks. AMPLIFY - externally, via campaigns and commercial / charitable partnerships – creating compelling communications and experiences to bring your brand to life for your target audiences, ensuring logos on every pack and piece of communication and leveraging new and existing partnerships to help achieve this We can support a company / agency / consultancy across the breadth of work from strategy to implementation or provide short term assistance in a particular area. With over 25 years senior marketing experience at GSK, Kerry is high energy with a ‘can-do attitude' and have a right and left brain capacity that spans ‘strategy to implementation'. She is not afraid to challenge the status quo and love working in a positive, dynamic and honest environment. Kerry is passionate about taking really complex communication challenges and turning them into something beautifully simple that just ‘feels' right.