Kevin Mak

Ironfly Technologies

Making sense of information is a challenging task in any industry, especially in capital markets where timeliness is critical. Be it hedge funds or asset managers, more sophisticated ways of managing risk are demanded as the management team and assets grow. This results in ever increasing complexity to both information and workflow management. Working closely with analysts, portfolio managers, compliance officers, and traders, our team has built expertise integrating the data and workflow across a vast variety of new and old systems. This combination of agility, collaboration, and state-of-the-art technology has helped shape a product that enhances workflow functionality for institutional trading, tailor made to the most demanding clients. Equally important in driving the platform forward is our core understanding that not just what but also how information is presented can deliver significant value. From common sense concepts of information representation, to recent applied research in cognitive neuroscience - we continually invest time and effort into developing advanced visualisation tools. The fluency at which one can understand and detect patterns in data manifests as a perception of visual appeal - a picture is worth a thousand words, and you'll know it when you see it. While both workflow and visual representation are useful tools on their own, we go the extra mile and believe that the most value is created when both are combined. It is the pursuit of making both elements work together seamlessly that makes our approach unique - something reflected through our product and service offering, and makes our company the go-to team for dynamic, end-to-end capital markets systems.