Kevin Zaepfel

Athena SWC LLC

Athena SWC, LLC is an outsourced provider of new business development, demand generation and management, marketing and sales support process services (combination of people, process methodology and tools) focused on B2B, complex sales environments. We have designed a highly customizable, repeatable and measurable (ROI-based) marketing process called Synchronized Relationship Acquisition and Management (RAMP). Our expertise is focused on partnering with clients, operating as an integrated extension of their sales and marketing team, to generate high volumes of qualified relationships, improve sales rep productivity and compress sales cycles, develop, manage and nurture relationships until they are ready to engage in an active sales cycle, increase market intelligence and awareness in the market for your company and your products/services. Our true decisive competitive edge is in our ability to quantify your marketing investments and track those activities back to bottom line sales return. Typically, companies find themselves engaging in our services because they are looking for a low risk vehicle to quickly test new markets, obtain intelligence to better understand demand and generate sales results (without making large investments in operating overhead). Other reasons include current business development/marketing activities are not producing the desired results or there is a limitation regarding resource/capacity to deliver the required qualified sales opportunities.