电子邮件 | ema***@***.com | 获取Email |
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电子邮件 | ema***@***.com | 获取Email |
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OPENMIND is a bespoke team within GroupM, made up of best-in-class digital, offline and integrated media experts who work together for Nestlé. At OPENMIND, we feature our Pervasive Performance model to drive revenue and long-term value for our clients. Pervasive Performance is rooted in the belief that Brand and Performance are inextricably linked. Brand is more than the upper funnel. Not only does it drive awareness and consideration, but it creates demand, drives preference, and most importantly, gives a reason to pay a premium and come back. Performance is more than direct response. It's an approach driving results. It's about driving profit, not just conversion. It's about driving long-term value and not just short-term sales. Pervasive Performance comes to life behind the following tenets: 1. Full Funnel Design – With a business-outcome focus, we connect audiences and channels throughout the funnel with each layer featuring unique creative, optimization metrics and KPIs. 2. Audience First – We deal in media but care more about audiences. Our clients' most valuable audiences are identified and prioritized with personalized, sequenced creative in brand safe environments. 3. Proving Sales – Connecting online media to brick and mortar sales to understand total performance. 4. Relentless Optimization – Daily digital platform optimization and near term granular evaluation and optimization of all channels is combined with long term Market Mix Modeling to ensure that every dollar spent is maximized. 5. Technology Enablement and Automation – Eliminating manual, repeatable labor to fuel strategy and insights.
公司 | OPENMIND |
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职位 | Chief Executive Officer |
地点 | United States |
http://www.linkedin.com/in/kim-kozma-89464666 | |
部门 | c_suite |
头衔 | Chief Executive Officer at OPENMIND |
OPENMIND Chief Executive Officer
2021-08-01 -
Neo Media World Executive Director, Managing Partner
2018-01-01 -
Neo@Ogilvy Executive Director
2018-01-01 - 2018-01-01
Neo@Ogilvy WW Managing Director
2017-04-01 - 2018-12-01
McKinsey & Company Senior Digital Expert
2016-11-01 - 2017-04-01
Kim Kozma 在 OPENMIND 担任 Chief Executive Officer at OPENMIND
Kim Kozma 在 OPENMIND 的职位是 Chief Executive Officer at OPENMIND
Kim Kozma 的电子邮件地址是 ema***@***.com
Kim Kozma 的电话号码是 -
Kim Kozma 的公司电话号码是 +164****
Kim Kozma 在 marketing & advertising 工作。
Kim Kozma 的一些同事包括Kevin Amos、Alex Kovalenko、Claire O'Brien、Maris CohenKhurram Tahir、。
Kim Kozma联系方式: 电子邮件地址:ema***@***.com 电话号码:-
Kim Kozma 的个人领英是:http://www.linkedin.com/in/kim-kozma-89464666
Kim Kozma 的办公地点:90048 498 7th avenue, new york, ny, united states
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