Komal Paul

Desi Sandook

Desi Sandook is a home-grown, social commerce led ethnic wear brand for Gen-X based out of Gurgaon. Our vision is to contemporize and reposition ethnic fashion in the heart and minds of the independent Indian women. Every product of ours is handpicked by us from the different nook and corners of India, thereby ensuring unmatched quality and reliability for our customers. The unique style and curation of our products makes our customers stand out. Our core customer base is women outside metros who are looking for differentiated, quality ethnic wear and find it difficult to transact using the self-serve model of leading e-commerce brands and marketplaces. We are building a video powered, conversational commerce platform for our customers thereby replicating the trust and ease of an offline medium. We have a vibrant Facebook and Instagram Community of over 1000,000 followers. Till date we have served over 10,000 customers across 500 cities in India.