Kristel Bruyninckx

GC Europe

Since GC was established in 1921, we have dedicated ourselves to dentistry and have achieved significant milestones along the way. Through decades of product innovation, research and development and world-class manufacturing, GC has firmly entrenched its commitment to partnering with dental professionals and promoting oral health for all. It is our challenge to become the No. 1 dental company in the world. We will continue making our utmost efforts in supporting the global support to people's health leading up to our 100th anniversary. Quality assurance is a hallmark in all areas of our company. Our fundamental aim is to develop products that not only exceed worldwide quality standards but also ensure that the global environment and consequently the world population will be better protected. At GC we also place great value on the communication loop between our customers and researchers because, without question, the key to our success is based on precisely understanding the needs and interests of our customers. The essence of this approach is captured in the concept of ‘Semui' which all GC Associates follow daily. As our corporate philosophy, it represents a combination of selflessness, pure objectivity, charity and great wisdom. We thank you for joining us on this journey.