Lance Goodemann

PowerBlock Inc.

The inventor and founder Carl Towley was obsessed with fitness. Throughout all of his numerous gym visits throughout the country, the story was the same everywhere he went- dumbbells chaotically taking up precious floor space. There had to be a better way. Many people had attempted to build a better dumbbell, but their solutions were always too complicated, fragile or impractical. Carl put together the concept of a nested weight stack with a handle secured by a U-shaped pin, the ‘ahh ha' moment! Within 24 hours of that, the prototype that is the foundation of all PowerBlock dumbbells was born. Please visit powerblock.com to learn more.