Lasha Demetrashvili

BasisBank

Sustainability and development – are the main criteria for summarizing 29-year old history and description of the BasisBank as a brand. Simplicity and flexibility are the main values that are basis for our banking concept and future goals. We were able to create reliable, financially transparent and consumer oriented universal institution through a rational management, years of experience, huge support from Hualing Group and cooperation with the international partner organizations. From the day of establishment to date, the development strategy of the company has been rational and consistent. With up to 3 billion GEL of assets, the BasisBank is now listed among top five largest Georgian banks, it is a partner of a number of international financial institutions and provides services to consumers in all of the leading regions. The Holding unites insurance and leasing companies – BB Insurance and BB Leasing. The bank serves for retail consumers and small, medium and large businesses as well. A competitive advantage of the BasisBank has always been the individual approach and considering consumer interests at a maximum, which was contributed by a large scale of the company. Despite sustainable growth and expansion during years, our key principle has remained the same – we create a service, which is maximally tailored to consumer needs, at any time and circumstance. We improve together, make friends and build new opportunities for the development of business and country. Taking into consideration the current challenges and increasing demand from the consumers, we see a future of the service in innovations and technological development. Our objective is to become a financial market, which offers a comprehensive set of quality services in one space, in quick, easy and convenient manner.