Lauren Zipkin

ID Media

ID Media is a performance media company that combines the power of expertise and data to anticipate tomorrow's brand needs today. We are a performance-led company that puts people first. Our industry veterans appreciate the nuanced balance between industry insights and relationships. We listen and learn. We also know when to voice hard truths, even when that's sometimes uncomfortable. These conversations build real trust and are how we develop a deep understanding of a brand's business. Leveraging client based insights, marketplace expertise and the cloud and data available as part of the Interpublic Group of Companies (IPG) form the base of our experience and success.We then combine that expertise with proprietary technology to evaluate the current marketplace and get our clients ahead of the curve —driving client goals and executing on a multitude of acquisition and efficiency KPIs. We only succeed, when our clients succeed.