Les Pugh

Data Locator Group Ltd (DLG)

We are the UK's leading first-party data collector and expert in consumer data. We strive to help our clients achieve optimum results from their data-driven marketing through our industry-leading data products and services. Founded in 1998, DLG changed direct marketing with Consumer Lifestyles™, the UK's first telephone lifestyle survey. It's the success of our lead generation services that have grown our business and database. Today, it stands at over 14m records with 400+ lifestyle and lifestage variables making us the UK's largest consumer lifestyle data provider. We have always taken compliance very seriously. DLG is a Data Controller that collects data directly from subjects. We work closely with our sister company PDV, an agency acting as a Data Processor on behalf of trusted and reputable data collectors including DLG. Both hold the DataSeal and Cyber Essentials accreditations. Fuelled by our team's quality and commitment, we continue to strive for excellence in multi-channel direct marketing. Our goal remains the same as it was when we first started out: reaching and building the most responsive consumer audiences.