Lico Ruan

Serial Microelectronics Pte Ltd

A 100% owned Singapore subsidiary of Serial System Ltd., Serial Microelectronics Pte Ltd (SMPL) focuses on the distribution of semiconductor and electronic in components and South-East Asia & South Asia SMPL is committed in providing technical, logistics and service excellence to the electronics manufacturing base by providing local sales and marketing support, value-added and design-in services to our customers and maintain supplier brand focus and market share for our franchise partners. SMPL's offices and warehouses are established across Asia-Pacific, namely China, Taiwan, Korea, Hong Kong, Singapore, Malaysia, Philippines, Thailand, Vietnam and India to serve the local requirements of our customers and franchise partners.