Linda Baxter

Core Group Southern Africa

Core Group represents some of the world's premier professional and consumer technology brands in Sub-Saharan Africa. Core Group is the sole distributor for Apple in Sub-Saharan Africa and has represented the brand in South Africa since 1995. We are also the distributors for other major brands like Fitbit, DJI and Nintendo. Our responsibilities are all encompassing and include supply chain management, marketing management, channel management, enterprise sales and media relations. The territory of operations comprises Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, Nigeria, South Africa, Zambia and Zimbabwe. Some of the main businesses that form part of the group are: 1) iStore: Apple Premium Reseller (APR) in South Africa, SADEC and Nigeria which is a dedicated hub for Apple products and accessories. 2) Think Ahead: offers a whole-school programme to lead your school through meaningful technology integration. They customise the offering to suit your school's vision, culture, budget, grades and requirements. 3) iSchoolAfrica: An education initiative that reaches schools across South Africa in rural and urban settings and aim to empower teachers and students by giving them access to the world's most advanced educational technology and classroom practices.