Liu Xiongfei

蒙牛

As China's leading dairy manufacturer, Mengniu focuses on producing nutritional, healthy and tasty dairy products for customers worldwide. 20 years of experiences enabled Mengniu to develop a diversified product matrix, including liquid milk, ice-cream, infant formula, cheese and etc. The company has also successfully launched a series of star brands such as Milk Deluxe, Just Yoghurt, Champion, Real Fruits, Yoyi-C, Future Star, Shiny Meadow, Deluxe Ice-Cream and Bellamy's. In additional to mainland China, Hong Kong and Macau, Mengniu products have also entered markets in more than ten countries and regions including Singapore, Mongolia, Myanmar, Cambodia, Indonesia, Malaysia, and Canada. In line with market potential and business strategy, Mengniu has established 42 production bases in China, Oceania and Southeast Asia, with an annual production capacity exceeding 10 million tons. Mengniu always attaches great importance to integrating global resources. In recent years, Mengniu has reached strategic cooperation with a number of internationally renowned companies, research institutions and universities. The wining partnerships propelled Mengniu to build a comprehensive end-to-end supply chain, connecting milk source, R&D, production and sales. Nowadays, 100% of Mengniu's raw milk is collected from large-scale and intensive farms. Mengniu has established three international R&D centers with partners such as UC-Davis from the US, Danone from France and Arla from Denmark, enabling Mengniu to deliver better products to global consumers in the future. Mengniu actively participates in the cooperation and development of the global dairy industry. Mr. Lu Minfang, CEO of Mengniu, is a member of the board of directors of the International Dairy Federation (IDF) and the Global Dairy Platform (GDP), as well as a member of the International Business Council (World Economic Forum). Mengniu adheres to the mission of "Every drop of nutrition makes every life thrive" as we believ