Lloyd Pearson

Pearson Communications

International legal directories consultancy. Not getting the rankings you deserve? Need help preparing, reviewing, or editing your submissions? Confused by all the surveys and awards out there? Unsure how to position your practice? I can help. My focus is everything to do with legal directories. I help law firms raise their profile among the range of organizations that rank, analyze, measure and write about lawyers – directories, listings, surveys, awards, and publications. Key services: Submissions Write submissions for the key legal directories, awards, and surveys Review and edit existing submissions Best Practice/Policy Resources to help with all aspects of a directories program Advice on how to spend your advertising budget Training & Development Presentations and Q+A sessions on effective legal directories management Help law firm marketing departments organize a directories program Interview Preparation Pre-interview lawyer coaching and preparation Communications Summaries and analysis of directory performance Performance write-ups for external and internal use Advisory Fast response to any question about legal directories, surveys, and awards "24/7/365" international service to clients in every time zone Legal Marketing Directories work is my focus, but I offer expertise and experience in related areas of legal marketing such as external and internal communications; benchmarking reports and competitor analysis; and copy for websites, biographies, brochures, and newsletters. I have a unique background: I was a senior editor at a leading legal directory, have managed the directories in-house for top law firms in the US and UK, and have worked as an independent consultant to law firms around the world. Since 2008 I have advised 200 law firms and 3,000 lawyers in 100 countries in every legal practice area.