Loreto Vicente

ECOALF

ECOALF was created by Javier Goyeneche in 2009 to create a new generation of recycled products with the same quality and design as the best non-recycled. 12 years later, our mission and vision remains intact, if possible with more strength and clarity than ever. Our planet is shaking and we need to act. It is time to take responsibility. We believe we have a mission that goes beyond just business. Fashion is one of the largest consumer goods industry in the world and one of the most pollutant. I believe the time when fashion was just about looking good is over. More than ever it has to be about doing what is right and feeling good about it. We have a chance and a responsibility to rethink the business model we want for the future.