Lori Rudnick

Performance Brands

Performance Brands is a business focused and passionate about building brands. We design, source and develop products that are specifically manufactured to ensure technical performance in the outdoor and active markets. Our warehouse and distribution facility enables us to offer world-class product through a complete omni-channel marketing and sales approach to a wide range of consumer groups. Our brands include First Ascent, Capestorm, Speedo, Opro, African Nature, Second Skins, OTG Active, Gray-Nicolls, Grays Hockey, Gilbert Rugby, Gilbert Netball, Prince, SuperTee, Crazy Catch and Speed Power. Each brand is independently managed through the design, production and marketing stages, and distributed through our Performance Brands platform. We are focused on ensuring that whatever activity, adventure or expedition you choose - when you need our gear to perform, it will stand up to the test.