Lorraine Pretorius

Al Boom Marine

We are Al Boom Marine, a premium operator of more than 30 global brands, 60 retail stores, 4 online stores and 300-plus active wholesale accounts throughout the GCC and the Middle East and North Africa (MENA) region. We specialize in retail and distributing lifestyle products, including footwear, eyewear, apparel and accessories. With 35 years in the market our retail network includes our own multi-brand concepts: Beyond The Beach, Beyond the Bike and Beyond the Street; and concept stores of Reebok, Oakley, Rip Curl, Tommy Bahama, Seafolly, Owndays and New Era. Our vision is to be the most trusted distributer and retailer, where people love to work and shop. That means harnessing the talent, creativity and diversity of our colleagues to ensure that customers receive great service every time they shop with us.