Lucia Hinojosa

TENDAM

TENDAM is one of Europe's leading fashion retailers operating in the specialized chain segment. It is made up of four own brands: Cortefiel, Springfield, women'secret, and Pedro del Hierro and an outlet chain: Fifty. The Group is present in 89 countries with 1,982 points of sale; 1.299 direct operate stores and 683 franchises. Turnover for 2016 total 1.128 million and the number of Group employees stood at 10.394. Each brand has its own design team and sales and management structure. They share the administration, finance, technology, expansion and sourcing and human resource divisions, as well as other corporate functions, based at the central offices. The Group has a network of international buying offices in Spain, Hong Kong and India. Distribution is centralized at the Madrid logistics platform, backed up by an additional center in Hong Kong, supplying both the Group's own stores and franchises. The multibrand growth strategy has been further reinforced through international expansion and the development of the online channel.