Lucy Pritchard

Publica

Publica specialises in strategies and design for public space, urban design and masterplanning. We provide comprehensive advice to major landowners, developers, local authorities, architects, and community organisations. We work across all scales from single streets and spaces to masterplans and area strategies. We believe that the quality of the public realm, and the built form that frames it, is defined not only by its spatial and physical characteristics, but also by social and cultural conditions. Publica's work is based upon rigorous local area research and analysis, used to produce evidence-based innovative proposals. We produce district-wide urban design visions and propose key civic projects for planning authorities, Business Improvement Districts and major landowners. We completed a major City of London spatial strategy for the Barbican and Golden Lane area and were additionally appointed to work with their major cultural institutions to develop a vision for the City's new Cultural Hub. Our vision and strategy for the Northbank, from Trafalgar Square to Aldwych, sets out bold proposals for the future of the area's streets and public spaces.We create principle-led design briefs and proposals for public spaces. 
Of the six major transformational projects in London's West End, Publica is leading or working on five. We have re-designed some of London's most important civic spaces – restoring Hanover Square, Marylebone Lane and Bond Street – to enhance their character and celebrating their heritage.