Luke Cocker

Seera Group

With 40+ years of expertise in the MENA region's travel and tourism industry, Seera Group is creating a portfolio of Saudi champions by continuing to invest and enable our businesses to design innovative solutions that drive efficiency, performance and scale. Seera is a significant contributor to the growth of the domestic, inbound, and outbound tourism economies of the Kingdom of Saudi Arabia and a best-in-class business partner in unlocking the opportunities in the region through its businesses: Almosafer - Elevating the journey for travellers from Saudi Arabia, the region & beyond, Saudi Arabia's leading travel company Almosafer supports the Kingdom's vision as a national champion for tourism. Almosafer's consumer business offers seamless user experiences for domestic and international travel bookings through its omni-channel offerings. As a dedicated service solution, Almosafer Concierge addresses the needs of VIP and high-end clients through bespoke services. Almosafer Business, a dedicated service solution, caters to corporate & government entities. - Discover Saudi is the Kingdom's leading Destination Management Company, specialising in inbound travel (including experiences beyond Umrah), online distribution and MICE solutions. Mawasim is a B2B solution provider for Hajj & Umrah tourism, offering high-quality end-to-end travel arrangements and simplified sourcing for external agents in key international source markets. Lumi - Seera‘s car rental and leasing brand Hospitality - Growing network of hotels across Saudi Arabia