Luther Bailey

Reading Is Fundamental

Reading Is Fundamental (RIF) is committed to a literate America by inspiring a passion for reading among all children, providing quality content to create impact, and engaging communities in the solution to give every child the fundamentals for success. 25 million children in the United States cannot read at a proficient level, and 65% of fourth graders read below grade level. As the nation's leading non-profit organization for children's literacy, RIF has provided more than 420 million books to 72 million kids in all 50 states and Puerto Rico. RIF was named the Youth Non-Profit Brand of the Year in the 2018 Harris Poll Equitrend® Study. To learn more about the children's literacy crisis and how you can create change with RIF, visit RIF.org.