Lynn Noel

Logit Research

Logit Research is an Independent Marketing Research Consultancy, primarily focused around adding value to research through the use of advanced Multivariate Statistical and Modelling techniques. It was founded by Managing Director, Gary Bennett, in 2004. It provides a full-service consultancy to Market Research Agencies, Field & Tab and Data Analysis Companies and also works with end-users of research, both directly and in conjunction with partners. The company offers a portfolio of complementary tools and services. It also provides consultancy around more "nuts and bolts" research issues such as sample frame design and weighting, drawing on nearly 20 years of project experience in the Market Research Industry. Our statistical modelling activity (in the last year alone) covers fields as diverse as Pharmaceutical, Healthcare, Petrochemical, IT, Technology, Telecommunications, FMCG research in the Food, Drink, Cleaning, Sanitation & Baby-care markets, Public Transport, Motor Vehicles, Financial Services, Media, Gambling & Gaming and Politics & Cultural Trends. Our clients include some of the foremost names in survey research in the UK as well as many specialist consultancies with big reputations in specific markets. Their clients include the leading brands and blue-chips in the industries above, with whom we frequently work within the context of the wider project team.