Lysle Wickersham

BRANDThink, LLC

Whatever business you are in, the mandate is the same — improve performance, build sustainable returns, and increase equity value. BRANDThink is a brand strategy consultancy, a collective of brand capitalists – veteran business and brand strategists assembled around a unique methodology and tool set created to build or optimize high-value and high-performing brands. We create, evaluate, optimize and align brands and positioning with market opportunity and stakeholder objectives to identify strategies and tactics to amplify competitive advantage and gain market dominance, always focusing on building equity to maximize all business outcomes. Our domain expertise is unbiased brand strategy, positioning brands for competitive advantage, and tactical brand extension. As such, we are category agnostic working across most every category, B2B and B2C. A brand-centric operating philosophy drives better decision-making across all aspects of business. Great leaders thrive by exploiting this truth. It's their advantage in building high-performing and high-value companies. Get it right, harness it, and you win. BRANDThink is part of Tribe Global, a growing network of 39 independent, owner-run communications agencies and strategic partners in 73 cities across Europe, North & Latin America, the Middle East, and Asia.