Madelein Smith

Media in Africa

The Media in Africa Group began its foray into the publishing industry in 1983 when almost a quarter of a century ago, Schalk Burger – founder of MEDIA IN AFRICA – entered the building and construction arena with the introduction of South Africa's first dedicated flooring magazine, SA Floorcovering Journal. It was Schalk's ethos, vision, dedication and passion for publishing excellence and the audience he served that culminated in MEDIA IN AFRICA, an exceptional publishing house with an outstanding reputation and equally dedicated team. Titles now include: Floors in Africa Walls and Roofs in Africa Great Flooring Guide INTIEM. Still a family-run business with strong Christian values and ethics, MEDIA IN AFRICA is now owned and managed by Schalk's daughter Liezel van der Merwe, and son-in-law Fanie Venter. Schalk's legacy of innovation in the face of adversity and excellence in the face of mediocrity remain a pillar of strength for the team he has left behind. MEDIA IN AFRICA has grown to become a leading dynamic publishing group who put product quality and customer satisfaction above all else. Experts at devising personalised advertising solutions, such as personalised covers or dual colour covers to increase brand equity and recognition, they consistently glean positive reviews from highly satisfied clients. The values that MEDIA IN AFRICA strive to uphold are reflected in their declared mission of "maintaining our role as a major player in the niche markets by providing superior quality products, and aiming to maintain our culture of unequalled client service whilst encouraging ethical and principled business practices, and being a positive influence on the community we serve." This, in combination with a vision of establishing powerful communications vehicles that connect suppliers with customers and service providers with clientele through the core value of excellence in customer liaison and media, is the foundation of the group's success.